Culture: Brand “X” Generic

What is the minimalist most open ended definition of culture:

The character, methods and tools that I use to identify myself in relation to you (my group and/or another group or member of that group). The character, methods and tools that a group uses to identify itself (and the members of its group) in relation to another group (and members of that group).

This definition might lead one to ask: "Is culture unique to humans?"

Example: the “me” culture identified by generally selfish characteristics as shown by selfishness and self-centeredness. The methods used are often, aggressive behavior towards others, unreasonable demands for self satisfaction and self gratification. Demands that others acquiesce to “me” needs and demands.

The tools used are characterized by agressive and challenging spoken and body language; flashy or “over-the-top” fashion and inappropriate dress and individually unique (even for the greater tribe) body decoration. Music and art styles that call attention to “me” and general artistic sense centered on “me” often to the detriment of the larger group. The “me” culture is a natural extension of the “individualist” ethic.

A few examples of this culture group:

Because this culture is a recent evolution, most of its members can be seen in small groups of younger humans. In clubs, often of an "anti-social" nature and events especially designed for the culture to accentuate its "me" -ness. Due to the evolution we can often see older members of the grouping roaming the planet in small groups similar to rogue elephants pushing their weight around intimidating members of their own tribe or neighboring cultures.

The older ones can usually be easily identified by loud screaming voices (sometimes at suffering airline counter personnel or hapless members of foreign cultures that get caught in their “me” space). Another sign to look out for is extremely distasteful apparel (as in very overweight men and women wearing incredibly small beachwear), strange plant like smells emanating from disheveled and un-kept clothing they call “chic” or “av-ant Garde.” These are just a few signs to look out for. Be very careful at approaching one of these. It may seem exciting but it is much like trying to pet a lion while on safari!